“The single biggest issue facing the digital signage systems market remains the challenge of demonstrating return on investment. Every company needs to be able to identify the right metrics to measure activity that links their screens to actual customer purchases. For those that uccessfully solve this, there are vast opportunities ….” said Audrey William, information and communications research director at Frost and Sullivan.

The Digital Sign Companyis embracing this challenge with access to competitively priced patented state of the art technology and striving to offer both the best service and most cost effective advertising solutions for all its customers. The Company’s Managing Director, Mr. Gary Reynolds, commented that “studies have shown digital signage to be very effective in aiding customer recall and retention of displayed information in large-scale merchandising applications. Taking into account the downward trend in LED signage prices in which the Digital Sign Company is becoming a larger part of, supply of a small-scale retail or restaurant digital sign installation can be implemented for just $1,500-$2,000 and ROI may be realised quickly”.

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