Month : September 2014
-
Uncategorized“The single biggest issue facing the digital signage systems market remains the challenge of demonstrating return on investment. Every company needs to be able to identify the right metrics to measure activity that links their screens to actual customer purchases. For those that uccessfully solve this, there are vast opportunities ....” said Audrey William, information and communications research director at Frost and Sullivan. The Digital Sign Companyis embracing this challenge with access to competitively priced patented state of the art technology and striving to offer both the best service and most cost effective advertising solutions for all its customers. The Company’s Managing Director, Mr. Gary Reynolds, commented that “studies have shown digital signage to be very effective in aiding customer recall and retention of displayed information in large-scale merchandising applications. Taking into account the downward trend in LED signage prices in which the Digital Sign Company is becoming a larger part of, supply of a small-scale retail or restaurant digital
Read more -
UncategorizedDigital Signage refers to any of the electronic display that broadcasts television programming, menus, information, advertising, and other contents. Digital signs utilising technologies such as LCD, LED, plasma displays, or projected images to display content are found in both public and private environments, including retail stores, hotels, restaurants, corporate buildings, and high street businesses amongst other locations. There are several reasons that digital signage has more appeal to your audience: It tells a story visually and can become almost enchanting in its visual appeal. It can be changed at a press of a button and updated to cater for both the business requirements and the customer’s needs. Because of its inherent dynamic nature wherein the content may be frequently updated, it is gaining a wide acceptance in the market.
Read more
